There are many mistakes that can be made when it comes to marketing your business, but there is one in particular that we see time and time again. It is probably one of the most important aspects of establishing yourself as an expert in your community.
So, What is This Big Mistake?
Many attorneys do not create a marketing budget. It seems that their way of thinking goes like this: “When I can establish my practice and increase my revenue, I will create a budget for a marketing plan.” Is it just me, or does that seem a bit backwards?
If you need some advice on creating a marketing plan, you can check out this article. Entrepreneur.com listed the top 5 steps to creating a plan.
Think about it. In this day and age, if you are not marketing your law firm or practice, how are you going to increase your revenue? Running a business is hard work, and sometimes we have to lose a little to gain a lot.
Sure, they may be able to get a few clients from word of mouth, but that can only take you so far. What about all of the people searching online for an attorney in their area? Who are they calling? Well, it’s pretty simple, they are calling the people that are presented to them when they scroll page one of the search engines.
I know all too well how difficult it is to run a business. With all of the expenses, it does become overwhelming. What we have to remember is that if we do it right from the beginning, the rest is all downhill.
We spoke with a representative from Law Firm SEO Pro, an attorney marketing agency who specializes in digital marketing for law firms, and what they had to say may come as a surprise to you. According to their experience with lawyers, they informed us that many lawyers who contact them for SEO will many times ask for a deal or a discount. In fact, many of them ask if they can pay them a commission when they receive a new client from their website.
While this may not seem unreasonable to some, it is not a great platform for any marketing professional. How would these leads be tracked? How would the agency know that the law firm is not getting more clients than what they are claiming to get? There are ways that a pay by client scenario could work, but performing SEO on an attorneys website is not one of them.
If you are an attorney, and understand the value of digital marketing, don’t wait until every other law firm in your city has hired a professional agency. Get in now, and you may be pleasantly surprised to see the results. You can find Law Firm SEO Pro by clicking here.