It’s no secret that attorney marketing is a huge niche, and is growing rapidly due to the number of people using the internet to find a service. It can be overwhelming when you see the number of law firms showing up for your keywords. If you don’t have a budget for marketing, you are going to have to find a way to create one. It is part of being a business owner, and is more important than ever to compete with your competition.
The American Bar has a great article on creating a budget. You can read it here.
Why Would You Want to Spend Money on Online Marketing?
Just think about it. The lawyers appearing on page one of the search results are getting ALL of the traffic. Most online searches do not have patience to surf past the first page to research a good attorney. They are obviously in a bind, and the sooner they hire counsel, the sooner they can try to get some sleep at night.
Did You Know?
The website in the #1 position of the Google organic search results receives 33% of the clicks.
The good news is, you too can get some of that traffic by pushing your competitors down the page, while your website moves up in the rankings.
And the Return on Investment?
There is no specific number that can be placed on search engine optimization, however, an article published on Forbes.com states it very simply:
You simply can’t approach SEO with a short-term investment mentality. If you’re looking for a quick hold-and-flip, that isn’t SEO. If you want to know with some measure of statistical certainty what your ROI will be over the next quarter or year, that isn’t SEO. If on the other hand you’re willing to invest for the long-term, if you have a long-term vision and you’re willing to do whatever it takes to reach your end goal…that’s SEO.
Now, it is not going to provide you with a mountain of new clients overnight. In fact, the process takes time and patience, but the end result will give you a return on your investment that no other form of advertising can provide. It’s simple math really. If 1,000 people are searching for a keyword in their city, and you are ranking on page 1, or better yet, at the top of page 1, it is inevitable that you will get the majority of the visitors coming to your website or maps listing.
The first step is to find a search engine optimization or digital marketing company that specializes in ranking law firm and attorney websites. The best way is to do a simple search, such as attorney advertising, law firm seo, or any other keyword related to online marketing for lawyers. The websites listed on page one obviously know what they are doing. How do we know this is true? Because ranking for a marketing keyword related to the law niche is just as competitive as ranking for an actual lawyer.
There is an extremely high demand for this type of service, particularly for an attorney, and the digital marketing agencies know it. Good for them for knowing how to attract new clients, because frankly, it is exactly what they will be doing for your firm.
So what are you waiting for? Your business will only grow as fast as you allow it. If you ignore your presence on the internet, it is going to ignore you.